What do the Windows 8 Tablets mean for Nokia?

Nokia and Microsoft

Nokia's partnership with Microsoft looked like it was going to help both companies become leaders in the mobile market.


The Lumia 800 is a great smart phone but hasn't changed the fortunes of Nokia, recent announcements of job losses keep dark clouds hovering over Nokia's fortunes. 


Despite being a great phone the Lumia 800 has problems rooted in it's "parent companies" having conflicting interests and products. Nokia Music clashes and confuses with Zune Music+Video and the same is easily said of Bing Maps and Nokia Maps. The reasoning for the competing products is understandable but the results are not conducive of a good user experience.

Microsoft Tablets

As announced last night Microsoft have produced their own Windows 8 Tablets, and on first impressions they look pretty good.

The Metro interface present in Windows 8 is the same design principle in Windows Phone 7 and it works wonderfully on a mobile device. Put simply a tablet is a mobile device so there is reason not to expect the Metro UI to work scaled up.

The pro model makes clear attempts to blur the line between tablet and ultra-book, we'll have to see if they can pull that off in a few months time. I'm a skeptic of this approach, making a new product better than both an ultra-book and a tablet is a difficult game. Note the tablets with the biggest market share haven't tried this. Things look better with the lower end RT model, which is clearly aimed at being a mobile tablet device, a closer competitor to Apple iPads and Amazone Kindle Fires. 

How much the OS and UI differs from future Windows Phone OS releases will be seen in time. But at the moment it looks like Microsoft is approaching with a PC down approach. Opposite to the likes of Apple and Android who make differing versions of their mobile OS for tablets. It would also be fair to say that Microsoft's previous attempts at stripped down desktop OS on tablets have not been earth shattering.

Nokia Tablets?

So what does this mean for Nokia?

Rumours of a Windows 8/Windows Phone tablet from Nokia have been around for a long time. Some fan mock ups have looked pretty exciting like this one;

From recent announcement it appears Microsoft are going to take the tablet market for themselves and Nokia have been left behind. Phones and tablets are not in the same picture at Microsoft.

But what about the future for Microsoft? The Surface tablets are hardware and branded as Microsoft products. Are Microsoft intending to be more involved in their hardware and will this spell bad news for Nokia? Is there anything to suggest that Microsoft are not planning for to build their own 'Microsoft Phones' in the future?

If Microsoft push into mobile hardware, it is not looking bright for Nokia, and if Microsoft continue to leave them behind in their rush for the mobile market then they are going to get a lot worse.

Right now it seems unlikely a Lumia tablet is coming anytime soon, and tablets are to be Microsofts super portable PCs. Wether this approach is going to work, which as I say hasn't traditionally worked for user experience, will be answered in time. Although time is something that, worryingly, Nokia may not have much of.